Design Joburg – presented at the Sandton Convention Centre since 2017 – has fast become the African continent’s premium décor and design exhibition. When Covid-19 made traditional exhibitions impossible, the Design Joburg team took quick action to create a new way of satiating the appetites of décor and design devotees. The result is the Design Joburg Collective (DJC).
From the 3rd to the 5th of June, Johannesburg’s Kramerville Design District will be reinventing itself as an urban showcase. With Sanlam Private Wealth staying on as the headline sponsorship partner, DJC promises to be an exhibition that’s close in style and pace to fringe events like Déco Off in Paris and Fuorisalone in Milan.
The free to attend 3-day showcase will highlight all that is new and innovative from both international and local décor and design brands. It promises to be a festival experience with a considerable style quotient – and all within a one-kilometre radius of Kramerville. Organisers note their full adherence to Covid-19 protocols.
The experienced team behind DJC is keen to flex their talents in a new “space”. This will be a sharply curated combination of outdoor and indoor attractions – engaging visitors with new products and collections, pimped-up in-store and window displays, as well as must-attend activations and offers. Several showrooms will also be hosting talks featuring leaders in the creative community (visitors are encouraged to keep an eye on Design Joburg and DJC’s website and social media for details).
Whilst Kramerville’s participating tenants will, of course, be spotlighted, DJC has also created opportunities for designers, crafters and creative brands without representation in the precinct. Expect eclectic pop-ups in designated sites. The art scene will also be represented, with various exhibits by leading artists including outdoor sculpture from James Delaney and the latest work by ceramic artist Andile Dyalvane.
The neighbourhood’s existing dining offering will be complemented by a handpicked selection of open-air food trucks and bars – including a Hendrick’s gin bar.
A product of necessity – as well as design – DJC is set to shake up the traditional exhibition space this June. Don your takkies and take to the streets of Kramerville for an experiential feast within the epicentre of Joburg’s décor and design scene. There’s optimism in the air.