GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, gave an impressive account of its journey in reflecting the five mega trends during its keynote event at the start of the ISH trade fair in Frankfurt, Germany. With a record number of 500 single new products GROHE surprised visitors to the fair with solutions that actively shape the future of water.
3D metal-printing will revolutionize the water experience in the home
A unique formula of granules has been exclusively developed by GROHE for their 3D metal-printers located at its Hemer manufacturing site in Germany. ”The design of our new faucets GROHE Atrio Icon 3D and GROHE Allure Brilliant Icon 3D are beyond belief. They make the unthinkable possible,” Michael Rauterkus, CEO GROHE AG, said. “What you see is the future of design. For home owners, it’s the future of their own creativity and ultimate personalisation. We believe that 3D metal-printing will revolutionise the water experience in the home. It’s the ultimate blend of customization and industrial production.”
Changing requirements as consumers become creators
The boundaries between the individual living areas are becoming more blurred. The kitchen is often part of the living room, the bathroom opens up to the bedroom and both are becoming important living spaces instead of purely functional ones. When designing their own living space, home owners pay much more attention to detail in the bathroom and the kitchen than ever before. Consequently, bathroom and kitchen products have become household furnishings that allow consumers to express their individual style and preferences. As the first European leading sanitary brand to launch 3D metal-printed faucets, GROHE breaks with the old principle of form following function and combines cutting-edge technology with spectacular design.
GROHE helps customers in seeking simplicity – creation without complexity
The search for simplicity in terms of easy and intuitive solutions is met with a new minimalism to people’s homes. GROHE clearly positioned itself as a leading global brand for complete bathroom solutions, supporting consumers in becoming creators without having to deal with complexity. Its products combine quality with a stunning range of colours and materials: from faucets, showers and ceramics, to kitchen faucets, sinks, accessories and flush plates. Essence, GROHE’s newly introduced and first ceramic line that includes bathtubs, is a perfect showcase of the new minimalism and search for simplicity, showing beauty in its purest form.
A new connected eco system for water security and water management
At ISH two years ago, GROHE launched its first Internet of Things (IoT) solution, GROHE Sense and GROHE Sense Guard. Today, GROHE is pioneering digitization in the sanitary industry and extends its competence well beyond sanitary hardware solutions. At the ISH 2019 keynote, GROHE announced a new generation of GROHE Sense water sensors and the launch of GROHE Sense Guard Pro, which is optimized for use in multi-family homes and high-rise residential buildings. Installed on both the cold and hot water pipes, it offers water security and provides accurate water consumption data directly onto mobile devices via the GROHE Sense App. This also means that there is full visibility of water and energy consumption, allowing home owners to take control.
Biggest innovation push of GROHE to date at ISH
Overall GROHE introduced a record number of innovations and more than 500 single new products that address the five mega trends ‘new living spaces’, ‘consumers become creators’, ‘simplicity seekers – the search for simplicity’, ‘taking control’, and ‘intelligent life management’. “As GROHE stands for Water, Intelligence, and Enjoyment, we are creating intelligent water solutions that transform lives for the better”, highlighted Rauterkus. “Most importantly, we are transforming the experience of water itself”.