The anticipation of attending a Rolls-Royce new-vehicle launch is something akin to Christmas – ten times over!
The launch was held at Daytona in Sandton, Johannesburg, and the setting of luxury vehicles from McLarens and Ferraris to Aston Martins set the perfect backdrop for the unveiling.
And it was a literal unveiling. The Ghost Series II was draped in a royal-red overlay, heightening the anticipation of the guests who waited impatiently to see the gem beneath.
A brief introduction by Justin Divaris, CEO of the supercar dealer Daytona, and Pedro Carneiro, Brand Manager of Rolls-Royce Motor Cars Sandton, ended in a splendid reveal, as the sleek V12, bold new-generation Rolls-Royce came into view.
The defining principle of the Ghost has always been the “power of simplicity”, underpinning the notion that no complication should ever distract from driver or passenger pleasure, informed every facet of the design and engineering process.
The design has seen a refresh in the Ghost II, from a contemporary re-imagining of the front face, where re-engineered and re-designed LED headlights are framed by day-time running lights; to re-designed front seats which include electronically adjustable thigh supports and depth adjustment. Rear seats have been subtly re-angled to augment effortless communication with fellow passengers.
Going from standstill to 100km/h in just 5 seconds, the Ghost Series II offers the latest technological advances to a growing base of highly-successful customers – the Captains of Industry, entrepreneurs and successful business men and women who are the wealth and job creators in our economies – consolidating Ghost’s position as the most popular car in the $250,000+ class and a cornerstone of Rolls-Royce’s success.