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Loyalty & Rewards SA

There’s rarely been a more testing year than this one for consumers, businesses or the relationship between the two.

In this issue of Loyalty & Rewards, we share that for businesses, customer loyalty has never been more important than now. We examine the real value of different types of loyalty programmes and chat to a cross section of people to find out what they like and dislike about those they belong to. South Africa’s oldest loyalty schemes tell us how they’ve evolved, and how smart application of new technologies can improve their schemes in future.

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