At the immersive new Always Welcome Viewing Rooms in Kramerville, Johannesburg, leading South African designers partner with global audio-visual technology for a truly smart South African home.

Featuring new and iconic ranges by over 30 of South Africa’s leading furniture and product designers, Viewing Rooms unfold across almost 700 square metres of residentially-inspired indoor and outdoor spaces to tell a story of the South African home of the future.

Featuring smart lounges, dining spaces, an expansive patio area, bedrooms and exhibition areas, the space also includes immersive cinema and sound rooms that look toward the next phase of the local interior architecture industry.

At the Viewing Rooms homeowners, interior designers and architects, and Always Welcome’s community of furniture fans are invited to explore designs by their familiar AW favourites like Dokter and Misses, Haldane, Houtlander, Mash T Studio, Joe Paine, and The Urbanative, as well as uncover new designs by groups that have just joined the collective like Kino, Node, Douglas and Co, Vetsak, Spier Arts Trust, Room 31, and several others.

Always Welcome designs are ‘amplified’ in the space by Planetworld’s award-winning stable of brands from across the globe, such as multi-room wireless home audio brand Sonos, smart living automation brand Savant, Danish ‘3D audio’ group Dali, network audio by Cambridge Audio, JVC’s range of home products, ‘invisible’ sound group Sonance’s hidden speakers and several others.

‘In this next phase of Always Welcome we’re looking to inspire & educate interior designers, architects and specifiers with compelling stories of South African design and the latest and greatest audiovisual products from across the globe,’ says Always Welcome co-founder Garreth van Niekerk.

‘Our mission at Always Welcome is for our customers to see themselves reflected in the spaces we put together, and we hope that this partnership with Planetworld brings the reality of living with South African design straight home.’

Participating Brands:

Deft Studios
Dokter and Misses
Douglas and Co
Gone Rural
Goodman Gallery
House of Harhaz
Inland Collective
Joe Paine
Kirsten Goss Abode
Khwebula Arts
Makers of Stuff
MashT Studio
MONN Carpets
Ronel Jordaan
Room 31
Spier Arts Trust
Skinny laMinx
Something Good Studio
T-Shirt Bed Co.
The Urbanative
Trevor Stuurman
Vorster and Braye
Waldman Studios

Experience smart South African living at The Viewing Rooms by booking your appointment. The Viewing Rooms are located at 17 Commerce Crescent, Kramerville.

For more info email


Images by Elsa Young