LG recently announced a digital interactive campaign on Facebook called My Eco Home, which will allow Facebook fans around the world to create and share their own personalised, virtual dream homes.
An industry first, LG’s My Eco Home Facebook app reflects the company’s effort to interact with today’s customers in new, innovative ways.
The campaign will also introduce Facebook users to LG’s proprietary five Core technologies– the Linear Compressor, Inverter Direct Drive, KOMPRESSOR™ technology, Lightwave and Plasmaster – and their eco-friendly benefits. Launched in approximately 30 countries in May, My Eco Home is a creative way to demonstrate how LG’s technologies can lead to greener, smarter lifestyles.
A click on the campaign tab on the LG Electronics Facebook page opens a microsite for creating Eco Homes. Participants can personalise the interior by choosing from a host of different decorations, appliances and photos of their friends on Facebook. Interior themes come in three exquisite choices: Antique, Modern or Zen. When an interior is modified, numbers on the Eco Index show how much energy is saved by selecting each item. When choosing LG appliances, the mechanism for each Core Technology will be clearly displayed to better illustrate how LG’s Core Technologies work to save energy.
Personalisation in My Eco Home app goes beyond simply choosing from a list of items. By accessing the microsite from the participant’s own Facebook account, the virtual home can be decorated with the participant’s own accessories. The app offers intelligent customisation to let homebuilders add photos and names of family members and friends to their dream homes, adding a personalised touch to the interior. When finished, the completed Eco Home is then transformed into an interactive movie to be shared and enjoyed with friends and family.
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