SA Home Owner spoke to Danelle Ehlers, Creative Director of Smacs.co.za, to learn about this innovative online shop and the future of online shopping.
Tell us about Smacs…
Smacs.co.za is a South African online shopping website that showcases and sells great design. Smacs.co.za aims to overcome the frustration of shopping for those unique home and accessory pieces that are only available in smaller gift shops and trendy neighbourhoods. Working men & women, busy moms and many other people’s shopping time are limited and often restricted to shopping centres with longer retail hours. Smacs.co.za aims to make great decor, homeware, furniture and accessories more accessible, 24/7. The products that give you and your home an edge should not be so difficult to get hold off – Smacs.co.za is about making design within reach.
What is unique about Smacs?
Decorating your home can be a long and exhausting process – Smacs.co.za makes this process simpler and more enjoyable. Smacs.co.za gives local South African designers a platform to sell their products nationally. We love great design and tell the stories behind the products and designers. Smacs.co.za is an exclusive, members only website – this gives our members the opportunity to access great design that otherwise wouldn’t be available online.
Favourite item sold on Smacs?
The Boskke Small Sky Planter is my favourite item sold on Smacs.co.za – an upside down potplant ideal for contemporary urban lifestyle. It’s crafted from high quality stoneware ceramic, made by hand, finished with a pure white or black glaze and uses Slo-flo irrigation technology. This award- winning Sky Planter creates a stunning feature in any interior/ exterior.
Where do you see the future of online shopping?
Online shopping in South Africa is growing at an incredible rate. Although the amount of stores are increasing to an unsustainable amount, the companies that take the most care with their customers and deliver the best and most trustworthy service are the ones that will succeed in the long term. Whether online shopping is happening on your desktop, iPad, smartphone or new technological device serving your customers needs will be as important in the future as it is now.
Top tips for online shoppers?
Get to know what is out there! South Africa is an exciting place and there are new online stores and concepts launching all the time. Take some time to try out some new comers because they might be a better fit for your needs! Just make sure they have a phone number and you can get hold of them. You need to know that there are real people with a real service on the other end of the internet connection.
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